The survey I sent out a week or so ago has provided very useful information. Our sincere thanks to the many people who took the trouble to respond to the survey, your observations are great.
As my French teacher used to observe all those years ago on my report card – “cherchez la différence”. We will be working on the issues over the next 3 months to make a difference.
A couple of Statistics – the first 3 months
Over 110,000 pages read at 4.66 pages per visitor. Objectives for the next 3 months include getting the page to visitor ratio up to 5 by increasing visitor engagement* while keeping the home page load time under 4 seconds. I use the Pingdom Website Speed Test service to test load speed and to help find bottlenecks every time I add any facilities or make any major changes.
(Load time is important in South Africa. We suffer from one of the slowest internet speeds. Click for useful article on Politicsweb – SA’s Internet connectivity speeds)
* Engagement = keeping visitors on the website to browse other pages when they visit, not just parachuting into a page and then leaving.
Newsletter e-mail list
Newsletter subscribers now exceed 1,400 which is a start. Please forward the newsletter to pals, tweet events, mention the website on your facebook page and help build the numbers. The more the merrier – everyone’s a winner.
Service provider contact details – e-mail addresses and website addresses.
As an advertiser we are perfectly happy to display your full contact details including e-mail address (if you wish) and website address etc. We do not hide them away.
The survey results.
- Many people want to know which restaurants are open at lunch time in the Midlands and on which days. If there are restaurants or coffee shops that open at lunch time we’d like to see you on MidlandsFoodies and so would our visitors.
- Recipes are a conundrum. Visitors would like to have more recipes on the website, but very few are prepared to submit recipes. 80% enjoy the recipes and articles, mainly the recipes. So this could be an opportunity for restaurateurs and caterers to take advantage and to submit a couple of their popular recipes. Each recipe would be attributed and I would include a hyperlink to the contributor’s webpage on MidlandsFoodies. Good exposure.
- Ease of use – the majority of visitors find the information on the website useful and easy to find.
- Many would like to see more articles on the Blog. If there are foodies and enthusiastic writers or PR professionals out there who would like to contribute we would be delighted and we will obviously give credit and a link to your website.
- The majority of our subscribers are happy with the newsletter and whilst many recommend the website to friends we could always use more word of mouth recommendations.
- Whilst we have concentrated on content, some visitors would like more visual appeal.
- And the biggie, What’s on (foodie events in the Midlands) has a good following. Visitors to the Midlands and residents who want to venture out if the event is interesting. We will happily include unusual foodie events, charity events, cooking competitions, theatrical events and concerts at foodie venues – free of charge. Make Midlands Foodies the ‘go to’ website for foodie events in the Midlands.
I have set up a rudimentary Twitter account. If you would like to receive tweets about upcoming events, new foodies, recipes and articles please follow email@example.com. This will help you keep up to date with What’s Up, Who’s Who and Where they are.
I hope it works, if not please let me know, I am new to Twitter.
To date we have listed almost 50 Midlands Foodies events on the What’s Up calendar. There must have been more events during the 3 months that we were unaware of, so tell us about events that are coming up and we will include them on the ‘Calendar’ and the ‘What’s On during the next 30 days’ list on the right hand side of each webpage. We can only show you the events that we are aware of…
Menus and Menu Prices ?
There was a request for menu prices to be included on MidlandsFoodies. We would be delighted to include menu text but prices can, quite quickly, get out of date on third party websites if service providers forget to inform the website manager of the changes. Service providers are generally more careful about keeping their own website price list up to date than they are about remembering to inform third party websites. The best place to get current prices is on the service provider’s website.
Had a phone call Monday morning from a website visitor looking for a chilli farmer in the Midlands to supply him with chillies. Sadly I couldn’t help as we don’t have any chilli farmers listed.